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New Packaging Identity Unveiled by Oppo

British brand Oppo has launched a brand new packaging design as the company moves into its fourth year. In addition to new tub designs, Oppo will introduce a new flavour to its lineup on May 21, 2018, called Choc Chip Cookie Dough.

The new packaging has been designed by Path, a London-based agency whose work includes Red Bull and Kingfisher. The packaging features new illustrative lettering and gold foiling, while using the original Venn diagram circles to symbolise the meeting point of indulgence and health, with Oppo in the centre.

“Oppo is temptation you never need to resist, so we wanted our new branding to capture that sense of taste, texture and naturalness you feel when you’re craving something sweet,” said Oppo’s Co-Founder Harry Thuillier. “With flavours such as our new Choc Chip Cookie Dough, we chose a design you pick up from the shelf to represent the party in your mouth when you dig in. We felt inspired to use warm colours and ‘gooey’ designs, particularly in the lettering, which looks like drizzled chocolate. All while retaining the Oppo sweet spot between health and indulgence. Kudos to the team at Path for bringing #GoodTemptation to life!”

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