For the very first time in the Middle East, Australian owned and designed, Klara Cosmetics is officially launching exclusively at Lifestyle stores and online on Lifestyleshops.com. Starting 15 May, the makeup line is available at the all-new Lifestyle store in The Dubai Mall.
Introduced in Australia in 2013, and named after its founder, beauty expert, Klara Sabotkoski, the makeup line offers the first concentrated range of superior quality cosmetics made with 100% colour pigmentation. Klara’s distinctive all-colour concentration challenges the concept of makeup with a brand new category – the ‘Eau de Parfum of Cosmetics’. Pigments are used in their highest possible concentration, creating a stunning coverage and an unrivalled, high voltage result.
Klara Sabotkoski said: “I’m excited to launch Klara Cosmetics for the first time in the Middle Eastern region at Lifestyle stores in the UAE. I am committed to providing every woman with professional results, while in the comfort of their home. With an eclectic selection of edgy colours that suit all types of skin tones, my passion is to promote creativity and self-expression through products that are long-lasting, practical and easy to wear.”
Vikas Attri, CEO of Lifestyle said: “We have been in the beauty, homecare and fashion industry for over two decades. With our vast consumer insight and the know-how of regional preferences, we believe that a revolutionary concept like this will appeal to our consumers. We are pleased to be the exclusive retailers for Klara cosmetics and believe the range will be well recognized by the beauty and fashion aficionados.”
Lifestyle offers an array of brands for the modern-day fashionista and her home, including cosmetics, perfumes, fashion bags and accessories, home décor, home furnishings, bath décor, home fragrances, spa products and teen gifts.