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Uflex Helps Transform Packaging for Rasna

Uflex has provided one of India’s largest manufacturers and exporters of beverages, Rasna International, with alluring packaging for its fruit powder concentrate. With this straight-forward brief, Rasna tasked Uflex – a company with whom it has had an association for over two decades, to come up with a unique packaging solution.

What Uflex, in turn, came up with is an all-new spouted profile stand-up pouch with side handle carrying Rasna Fruit Powder concentrate has pleasantly stirred up the retail shelves not only in India but overseas as well. Explaining about the metamorphosed packaging, Arun Anand, executive vice president marketing, Uflex Packaging, said: “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture. Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS). We created a four-tier profiled packaging structure comprising Polyester/ Aluminium Foil / Polyester / Polyethylene.”

“While the foil imparts perfect barrier to water vapour and oxygen, we have incorporated two layers of polyester in the structure to lend sturdiness to the pouch carrying 750 grams of powder concentrate ensuring that the side handle does not snap while holding the pack. In this hourglass-shaped profile pack, the handle has been provided with the help of a high precision tool on our sophisticated pouch making machine. This handle is formed inline and is pretty much a part of the overall torso of the pouch, making this packaging quite unique,” added Anand.

Anand further added that the importance of aesthetics in FMCG remains paramount. “Therefore intricate profiling of the pouch has been done by the design engineers at Uflex. Rasna International banked upon our capabilities in making the pouch shape much more enticing for the consumers at the POS. Rasna’s stand-up spouted pouch with side handle and a bottom gusset is an 8 coloured rotogravure printed job with the inks manufactured by our Chemicals Business. High performance adhesives also manufactured at Uflex Chemicals ensure high bond strength. The rotogravure cylinder has also been manufactured in-house. We have a specialised, high calibre pouch making machine that is capable of rendering various profile shapes to the packs ensuring uniform and fool-proof seal-integrity to protect the fruit powder concentrate,” he added.

According to Anand, the Dispensing Spout has been fused with the laminate using the extremely high precision equipment under optimised temperature and pressure coordinates to ensure that the fusion is fool proof. “The spout paves way for immense convenience to the consumers in pouring out just the required quantity of fruit powder concentrate to make that perfect and refreshing drink,” he concluded.

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